The competition is on the lookout for the best short videos that are less than 5 minutes, multilingual and best encapsulate stories that make a difference! The video forms can vary from talk shows, interviews to features and documentaries. The themes will focus on China going global, China’s economic reform and development, China’s urban construction, Chinese global brands and the popularity of Chinese culture. We aim to encourage video creators, social media hosts and bloggers, both professional and amateur, from around the world who are interested in China to share their unique perspectives about China and tell their stories about China including thoughts on modern China, its people and society. Award-winning videos will be covered by seven media outlets under the China International Publishing Group (CIPG) in 10 languages, including CIPG Digital Media Center;; Beijing Review; China Pictorial; China Today; People’s China; and China Report, as well as platforms collaborating with the organizer.


There are six categories:

Special Category: Poverty Alleviation

Stories about ordinary people’s lives in China, and stories about Chinese people’s efforts in poverty alleviation are preferred.

This category is open to all participants living and working in China.


Category One - Discovering China from Outside Its Borders

Stories about China from around the world

Narrating stories about China from your city in your perspective. Stories will focus on Chinese enterprises, people, food and products. This category is for participants from overseas, especially for overseas Chinese citizens and institutions.

Category Two - Experiencing China and its Development

Foreigners’ ideas and feelings on the current direction of the Chinese economy; its technology and social development.

As a foreigner in China, what does China’s booming economy mean to you? What kind of an impact has China’s latest tech service innovations had on you? Its booming economy also includes high-speed railways; new energy automobiles; green architecture;; unmanned supermarkets and mobile payments system. Share with us what you love about China’s innovative economy and we can help you to tell you story to the world.

This category is for foreigners who work and live in China, or have worked and lived in the country previously, and for Chinese who can be the director to cover those topics.

Category Three - My Favorite Chinese City, or Cities

Foreigners' feelings, ideas and expectations of Chinese cities.

It could be an encounter between you and the Chinese city you love, or you went there to visit. You could tell stories that happen every day in a city that you are living in now, or have stayed in. We expect you to tell the story of Chinese cities - big or small – and tell us why you love it, what makes it special, what kind of culture or history it has? How Chinese people there live their life, what kind of future you expect if you are living there? Your video can showcase the uniqueness of the city.

This category is for foreigners who work and live in China, or have previously worked and lived in the country, and for Chinese who can be the director to cover those topics.

Category Four - Stories of Me and the Chinese People

Narrate or film stories between you and Chinese people from your perspective as a foreigner in a way that can advance relations between Chinese people and foreigners.

Your experiences of working with or simply encountering Chinese people must encapsulate the essence of what is Chinese tradition, culture and social norm. For example, how do Chinese view their personal and professional lives? What are their personalities like? How does it differ from person to person? What do they think of the world and the things around them? How do they behave? What kind of differences are there between you and the Chinese? Your video should aim to inform foreigners about the values of Chinese people and their life philosophy.

This category is for foreigners who work and live in China, or have previously worked and lived in the country, and for Chinese who can be the director to cover those topics.

Category Five - Foreigners in China

Stories about foreigners starting businesses, working, living and traveling in China.

This part is about you and you only. Your experiences about starting your own business, working, living and traveling in China, and your dreams in Chinaare the core content in this video. We are looking forward to you sharing it with us!

This category is for both Chinese and foreign participants, but foreigners should play more of a key role.

Competition Rules


All categories are open to video creators, social media hosts and bloggers from around the world. Both professionals and amateurs are welcome. Participants can be individuals, groups or even companies or organizations. Every participant can submit 5 entries at most.

The two categories of Discovering China from Outside Its Borders and Foreigners in China - are for overseas Chinese nationals, enterprises and institutions to Chinese video creators, social media hosts and bloggers across the globe.

Entry requirements for competition are as follows:

Entries should be less than 5 minutes and be presented in the form of documentary, interview, talk show or feature. All languages are acceptable.

We want the story to be real and vivid, and give a positive description about China.

Pornographic contents, violence, religious or racial discrimination are all prohibited and the entry shall not contain or anticipate the inclusion of any commercial content that promotes a product, a service or any other commercial activities.

Video resolution should be 1280*720 or above. Video formats should be MPG, MPEG, AVI, MOV, WMV, or MP4.


The submission deadline is April 18, 2020 (00:00 Beijing time).

Submission channels

A. Please email the following files in the form of large-size attachments to ( Please enter the email subject as “producer-video name- for competition”. )

(1) Video Name-Entry form ( The form should be filled out accordingly )

(2) Your video ( if you cannot send the video by email, please send the Google Drive link or if you are in China, use Baidu cloud link. )

B. If videos cannot be submitted by email or cloud links, you can also copy all of the files onto a CD or a USB flash disk, and have it delivered to the address below:

No.24, Baiwanzhuang Avenue, Xicheng District, Beijing (100037), China International Publishing Group

Contact:Baixin Ren , Panpan Li                               Tel: 86-10-6899-6370

C. Check the “Foreigners on China” tag on Xigua Video when you are uploading videos there.(Since September 2019)


50 honorable mentions will be awarded, and certificates will be granted.

25 excellent award winners will be selected, and honored with a certificate and $750 each.

The winner of the grand prize will be selected based on screening of excellent entries at the award ceremony, and will receive $4,500.

All the excellent award winners will be invited to the award ceremony in Beijing followed by a theme tour.

The winning group or individual, will have the chance to sign up with the organizer, to work together on future projects.

The winning group or individual will also have the chance of being recruited by any of the 20-plus media companies under the China International Publishing Group, specializing in new media.



China International Publishing Group (CIPG) is China’s largest foreign-language publishing group and a global media corporation. Founded in 1949, CIPG has been committed to introducing China to foreign audiences through multiple media platforms including print, broadcast and online. CIPG has 23 overseas branches in countries and regions including the United States, Britain, Germany, Belgium, Russia, Egypt, Mexico, Peru, Japan and Hong Kong - constituting a comprehensive foreign language publication chain covering translation, publishing, printing, distribution, website operation, multimedia services and media research. Currently, CIPG employs 3,000 people, including 100-plus foreign nationals. Annually, CIPG publishes over 3,000 titles of books and 50 print and digital periodicals in more than 10 languages.

CIPG Digital Media Center

Founded in April, 2015, the Digital Media Center under CIPG is dedicated to telling the story of China and its people to the world using digital content using social media. It has two international social media brands: China Matters and China Focus. China Matters has produced more than 600 news, reports and feature videos on China in the span of three years. These include China Watch Feature; I’m in China with Josh; Top 5 in China; China in Motion; and Xi’s Thoughts Made Easy. And its Facebook and YouTube accounts have become vital channels for our English videos on China, in connecting to the rest of the world.

Facebook :

Youtube :



The Communication University of China (CUC) is one of China's key universities of “Project 211”, directly administered by the Ministry of Education. CUC originated from what used to be a training center for technicians of the Central Broadcasting Bureau that was founded in 1954. In April 1959, the training center was upgraded to the Beijing Broadcasting Institute (BBI) approved by the State Council. In August 2004, BBI was renamed Communication University of China.

The motto of the CUC is “integrity, professionalism, erudition and competence”.

CUC upholds its principle of offering courses that are centered on science-based learning by emphasizing the application of a course and relevance to the particular discipline. As a result, an inter-relating and inter-influencing discipline system that covers journalism and communication, film & television arts, information science & technology, literature, engineering, management, economics, and law and science has been formed.

Confucius Institute Headquarters

548 Confucius Institutes 1,193 Confucius Classrooms and 5,665 teaching sites in 154 countries (regions) have been established by the end of 2018. We have 125 Confucius Institutes and 114 Confucius Classrooms in 35 Asian countries (regions), 59 Confucius Institutes and 41 Confucius Classrooms in 44 African countries, 182 Confucius Institutes and 341 Confucius Classrooms in 43 European countries (regions), 161 Confucius Institutes and 595 Confucius Classrooms in 25 American countries, and 21 Confucius Institutes and 102 Confucius Classrooms in 7 Oceanian countries. At present, Confucius Institutes have 47,000 full-time and part-time teachers both from China and other countries teaching 1.86 million students with various academic backgrounds face to face and 810,000 registered online students. The various cultural activities held by Confucius Institutes in the whole year have attracted 13 million people. Encouraged by Confucius Institutes, over 60 countries have included Chinese language teaching into their national education system through enacting policies, and over 170 countries have established Chinese language courses or majors.

People’s Daily English Language App

People's Daily English language app was released on October 15, 2017, on both Android and iOS platforms; its 2.0 version was launched on June 11, 2018.

People’s Daily English language app is a news platform to deliver China's perspective, connect China and the world and a one-stop information platform for our English audience. We aim to offer insightful policy interpretations and analyses to help our users understand the ever-growing China.


CUC's China Documentary Research Center, is based on the national key disciplines of Journalism and Communication Studies. This is connected to the documentary research as a starting point as it constantly expands the realm of its research. This research center covers areas beyond the documentary itself; it focuses more on the deeper observations of the correlation between the documentary and real life, as it conducts state-level research.

Xigua Video

Xigua Video, owned by Bytedance, is a video-sharing platform powered by personalized recommendation technology. It helps everyone find their favorite videos through artificial intelligence and helps people easily share videos with the world. With constant using of Xigua Video, users will get a tailored feed list of content based on their habits and preferences by algorithm models from the massive data, which truly realize personalized recommendation. At present, Xigua Video has more than 300 million daily users, daily per capita viewing time of 70 minutes and more than 4 billion video views.